While digital marketers in various industries can have different specific roles, some of the similar roles and responsibilities are as follows:

• Create digital marketing campaigns.

• Ensure consistency in the brand messaging.

• Work with the sales team to coordinate marketing campaigns.

• Prepare emails and newsletters to send to current customers.

• Launch promotional offers and events to attract new customers.

• Optimise the business website to increase online traffic.

• Follow best practices for social media marketing on different platforms.

• Conduct regular audits for social media and website marketing performance.

• Maintain and monitor online listings across various e-commerce platforms.

• Track marketing metrics and analyze digital data to measure marketing success.